‘Believe what you have in themselves is going to be good enough.’ Jude Kelly OBE is the Artistic Director of Southbank Centre, the world’s largest single-run arts centre. Jude is an award-winning director of stage and screen. She founded Solent People’s Theatre, Battersea Arts Centre and artistic laboratory spaces Metal. She was a member of the Royal Shakespeare Company and Artistic Director of the York Festival before becoming the founding director of the prestigious West Yorkshire Playhouse in Leeds. It came as no surprise when she was awarded an OBE for services to the theatre in 1997. As Artistic Director of Southbank, she launched the now famous Women of the World festival. She also served on the Olympiad Board of the 2012 Olympic Games.