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Your Privacy

Your voice and trust is vital to the Project. We appreciate that you are sharing a part of yourself with your contributions. That’s why we place a great emphasis on giving you the ability to control, manage and edit your content as and when you choose.

From the content that is submitted to the site, we may in future want to create short films or other media that we can share. We will only use content that is live on the site at the time of production. If you’ve removed your public content by then, we won’t and can’t use it.

We will never pass your private information (specifically your contact details) to an independent third party. Any additional information you have provided (such as education level and whether you have children or not) may be used anonymously and only in order to improve our understanding of perception around the world. This work – whether it is in the form of case studies, research papers or films – will always be led by the What I See Project.

Below is our formal privacy policy that goes into the detail. If you have any questions at all about it or managing your account, please don’t hesitate to get in touch.

The What I See Project Team



This is the privacy policy (the “Privacy Policy”) for the What I See Project website at (the “Website”) funded and provided by Reflections Productions Limited, a company registered in England and Wales under company number 08087856 whose registered office is at 1 Addison Grove, London, W4 1EP, UK (“The What I See Project”, “Us” or “We”). The information that We learn from visitors to the Website is key to developing our understanding of female perception around the world. We will also use it to help Us personalise and continually improve your experience of the Website. Depending on your use of the Website, We may collect different types of information from you. If you do not agree to the terms of this Privacy Policy, please do not use this Website.

Our Commitment to Privacy

 Your privacy is important to Us, and with this in mind, this Privacy Policy outlines for you the online information practices We employ and the choices you can make about the way your information is collected and used. This Privacy Policy applies to all information collected or submitted on the Website. Please read the Terms of Use to understand the general rules regarding your use of the Website.
Personal Information

In your use of the Website, you will be required to provide Us with information that personally identifies you or allows Us to contact you, including but not limited to your name, email address, and date of birth ( together “Personal Information”).We shall keep such Personal Information confidential. We may, however, from time to time use your Personal Information to contact you with updates and news which may be of interest to you and for other related marketing purposes, provided that you have authorised Us to do so. We use Personal Information, which you choose to provide to Us through this Website, only for the purpose for which it is provided, and We do not sell or otherwise share the information with third parties unless We have received your prior authorisation.

As part of the principal purpose of the website – an improved understanding of individual perspective – we may create content that uses your contributions to the project alongside those of other people. We will only use the information that you have permitted to be ‘public’ on your account settings for this work on an individual basis. Optional information you have provided, such as education level and whether you have children or not, will only be used on an aggregated and anonymised basis.

When you provide your Personal Information to Us through the Website, a website hosted in the United States of America, it will be kept in a secure manner and processed in accordance with all applicable laws relating to data protection. Your Personal Information will be transferred and stored outside the European Economic Area (“EEA”). Each jurisdiction has different privacy laws granting varying levels of protection for such personal information, and those of the United States of America may not be as comprehensive as those of the EEA. By using the Website, you consent to Us transmitting, storing and processing your Personal Information to a jurisdiction outside the EEA, in accordance with this Privacy Policy. 

Non-Personal Information

We may collect non-identifying and aggregate information to better design the Website. For example, We may track information so that We can tell how many individuals visited a certain area on the Website, but We will not disclose this information to third parties, unless they are parties that have agreed to keep the information confidential. Additionally, We automatically track certain information about your visit to the Website. This information may include your domain name and IP address, your browser version, your operating system, the URL from which you visited the Website, the pages you visit within the Website, and the URL to which you go upon leaving the Website (together “Non-Personal Information”). We use Non-Personal Information, in an aggregate form only, to monitor the performance of our Website, use of features and services, traffic trends, and browser versions.

Third Party Sites

Although this Website includes links to other websites ("Linked-to Sites”), We will not share Personal Information about users with the operators of such Linked-to Sites, but may provide aggregate information regarding users to such operators. We are not responsible for the privacy practices or the content of the Linked-to Sites and hereby disclaim all responsibility and liability that may arise from these. Linking to and from the Website to the Linked-to Sites does not constitute an endorsement by Us of any Linked-to Site or its content.


We may use a technology called "cookies" that can provide tailored information from a Website. A cookie is an element of data that is sent to your browser and stored on your computer. You may be able to set your browser to refuse a cookie, giving you the chance to decide whether to accept it. If you choose to reject cookies, your browsing experience may be limited.

Data Security

To maintain data accuracy and ensure the correct use of information, We have procedures in place to safeguard and secure the information We collect online. However, you acknowledge that you are aware of security and privacy limitations, including but not limited to: (1) the possible limitations or failures of security, privacy and authentication measures and features in this system; and (2) that data or information may be subject to eavesdropping, tampering, or alteration by third parties.

How to Contact Us

If you have other questions or concerns about this Privacy Policy, please send get in touch through our “Contact Us” page. 

Updates to this Privacy Policy

This Privacy Policy was last updated on 7 January 2013. We reserve the right to update or amend this Privacy Policy at any time by posting an amended Privacy Policy to the Website. Your continued use of the Website indicates your acceptance of the latest version of Privacy Policy on the Website.

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