WISP Founder Edwina Dunn speaks on Woman’s Hour!

Today our founder, Edwina Dunn (below), took to the airwaves of BBC Woman’s Hour to chat about The What I See Project with presenter Jenni Murray.

Alongside one of our lovely communicators, Blind Spot blogger and Royal Holloway academic Hannah Thompson, Edwina discussed the impact of her thirty years in business on the Project and how she has been able to use her analytics background to examine the common themes of stories told by women of all ages. “I found the language I used needed adjusting [in the boardroom],” she said. “I’m much more focused on what I say and how I say it.”

Hannah revealed her initial concerns about the Project’s possible emphasis on sight, but was delighted to realise that “this is the perfect opportunity to ask women to think more critically about sight [and] re-evaluate the hierarchy of the senses.”

As Hannah mentioned that she had previously suffered from Imposter Syndrome – being unable to acknowledge her accomplishments – Edwina highlighted that one of the major themes she has discovered through The What I See Project is that “women are as fearful of success as they are of failure.”

If you want to add your voice to The What I See Project, you can contribute your video, photograph, words or even a tweet! Click to submit.

Missed the show? Have a listen here: http://www.bbc.co.uk/programmes/b039rwc9