What I See Project Campaign Ends With A Bang!

It’s not the end. It’s not evening the beginning of the end. But perhaps, it is the end of the beginning.

Now, we may have stolen that from a former Prime Minister, but imitation is the best form of flattery and anyway, the sentiment remains. Consider this post a big What I See thank-you card to all the wonderful ambassadors and 100 online communicators who’ve helped us with our campaign... which may have ended, but it is only the beginning of the What I See Project.

We’ve featured an ambassador a day – 18 wonderful women, on whose numerous achievements you could write a book (or several), all of whom have agreed to tell us their stories. Our final ambassador post is out this afternoon, so hold on to your hats.

But we didn’t stop there. What I See is all about diversity, and during the campaign we’ve had it in spades. Fashion, politics, science, beauty and a family are just a teeny tiny handful of the topics covered by our online communicators. Everyone from fitness gurus, style goddesses, poets, and an appearance activist has participated.

What do they all have in common? They all know how to make their voice heard. And we are so grateful that they’ve given us a hand in spreading the word about the project. We couldn’t have done it without them – and we can't do it without you, either. Keep telling us your stories – the project is only just beginning!

Of course, we’ll be thanking our communicators a little more tangibly with our official launch tomorrow night – a big bash at the Science Museum, where we’ll be screening the premiere of a What I See film. (We’ll also be throwing drinks their way, and giving guests a goodie bag to enjoy on their journey home). You can keep up-to-date with the event using the #WISPlaunch hashtag on Twitter!